PMFers with Zach Herring

Zach Herring has always been a builder—whether it was stapling together comics at four years old, spinning up fan sites for Jedi Knight, or launching on-chain collaborative art projects. In this episode, Zach shares how his love for self-expression and tinkering led to BasePaint, a permissionless pixel art experiment where artists earn from their work. He breaks down mechanism design, why crypto uniquely enables emergent creativity, and how incentives shape user behavior.

 

We also get into validating ideas the right way, why UX should be magical, and how building simple, delightful experiences beats overengineering every time. Zach’s superpower? Pulling insights from different disciplines to create novel, engaging experiences. Whether you’re into product, crypto, or game design, this episode is packed with practical wisdom on finding PMF through iteration and intuition. 🚀